Priti Collection

About the Brand :

Priti Collection is a Virar, Maharashtra-based clothing shop that has been serving customers with stylish and affordable apparel for years. With the growing demand for online shopping, the brand decided to expand its reach and launch an e-commerce platform to showcase and sell its wide range of clothing collections online.

Project Overview :

The goal was to transform Priti Collection’s offline retail presence into a fully functional WooCommerce-powered online store. The website was designed to be simple, user-friendly, and mobile-responsive, ensuring customers enjoy a seamless shopping experience.

Key Features

WooCommerce Integration – Complete product catalog with categories and filters.
Secure Payment Gateway – Multiple payment options for hassle-free checkout.
Product Management – Easy backend to add, update, and manage inventory.
Responsive Design – Optimized for both desktop and mobile shopping.
Customer-Friendly UI – Smooth navigation and clear product display.
SEO Optimization – To improve online visibility and reach a wider audience.

Problem Statement:

Priti Collection, a well-known clothing shop in Virar, Maharashtra, faced a major limitation with its offline-only retail presence. Customers increasingly preferred online shopping due to convenience and wider accessibility, but the brand had no digital platform to showcase or sell its products. This restricted their reach, reduced potential sales opportunities, and limited their ability to compete with other online-first clothing retailers.

The absence of an e-commerce presence created challenges in:

Reaching customers outside the local Virar region.
Managing product visibility and promotions effectively.
Offering convenient shopping and payment options to customers.
Scaling the business in the growing digital marketplace.

Process

Design Phase

Developed wireframes and
prototypes based on user
requirements
Created a appealing UI/UX
design that aligns with the
brand identity
Conducted user testing for
feedback.

Testing

Built the application
using a modular and
scalable architecture.
Integrated essential
features such as secure
payment gateways and
product catalog management.

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02

03

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05

Discovery & Planning

Conducted market research
to identify user needs and pain
points.
Defined project scope, goals,
and success metrics.

Development

Implemented the core
features, including audio,
video, and eBook
functionality, using agile
development methodologies.
Integrated backend services
to manage content and
ensure reliable
delivery to users.

Deployment

Prepared the app for
release by setting up the
necessary infrastructure and
deployment pipelines.
Launched the Yatharth
Geeta app on major app
stores and initiated
marketing campaigns to reach
the target audience.