Uniqaura Gifts – E-Commerce & Brand Website

Client Overview:

Our Story – A Legacy of Craftsmanship

 Welcome to Uniqaura, your online haven for exceptional gifts, crafts, and souvenirs. The journey began in 1992 with the launch of the first Unique Gifts store at Chennai Airport Terminal, offering travelers a curated collection of:

  • Precious & semi-precious gemstones
  • Stylish men’s & women’s accessories
  • Luxurious rugs & stoles
  • Handcrafted souvenirs celebrating cultural richness

The debut store quickly became a favorite among travelers, paving the way for expansion into domestic and international airport terminals.

Mission:

At Uniqaura, the legacy of Unique Gifts continues with a mission to make the exotic accessible.

  • Driven by creativity, craftsmanship, and exploration
  • Enriching lives with beautiful, unique collections
  • Promoting ethical trading for positive impact
  • Offering an exceptional shopping experience

Problem Statement:

Despite a strong offline retail presence, the brand lacked a digital platform to:

  • Showcase its vast product collections to a global audience.
  • Build an online identity matching its 30+ years of heritage.
  • Provide e-commerce features for browsing, inquiries, and customer engagement.
  • Highlight its brand story, mission, and craftsmanship digitally.

Process

img
Design Phase
  • Developed wireframes and
    prototypes based on user
    requirements
  • Created a appealing UI/UX
    design that aligns with the
    brand identity
  • Conducted user testing for
    feedback.
img
Testing
  • Built the application
    using a modular and
    scalable architecture.
  • Integrated essential
    features such as secure
    payment gateways and
    product catalog management.
img
01
02
03
04
05
Discovery & Planning
  • Conducted market research
    to identify user needs and pain
    points.
  • Defined project scope, goals,
    and success metrics.
img
Development
  • Implemented the core
    features, including audio,
    video, and eBook
    functionality, using agile
    development methodologies.
  • Integrated backend services
    to manage content and
    ensure reliable
    delivery to users.
img
Deployment
  • Prepared the app for
    release by setting up the
    necessary infrastructure and
    deployment pipelines.
  • Launched the Yatharth
    Geeta app on major app
    stores and initiated
    marketing campaigns to reach
    the target audience.

Process

img
img
01
Discovery & Planning
  • Conducted market research to identify
    user needs and pain points.
  • Defined project scope, goals, and
    success metrics.
img
img
02
Design Phase
  • Developed wireframes and prototypes
    based on user requirements
  • Created a appealing UI/UX design that
    aligns with the brand identity
  • Conducted user testing for
    feedback.
img
img
03
Development
  • Implemented the core
    features, including audio, video,
    and eBook functionality,
    using agile development methodologies.
  • Integrated backend services to
    manage content and ensure
    reliable delivery to users.
img
img
04
Testing
  • Built the application using a modular and
    scalable architecture.
  • Integrated essential features such as
    secure payment gateways and product
    catalog management.
img
img
05
Deployment
  • Prepared the app for release
    by setting up the necessary infrastructure
    and deployment
    pipelines.
  • Launched the Yatharth
    Geeta app on major app
    stores and initiated
    marketing campaigns to reach
    the target audience.

Planning & Strategy:

Our approach was to blend brand storytelling with a modern e-commerce-ready website:

  1. Brand Positioning – Highlighting Uniqaura’s legacy, heritage, and craftsmanship.
  2. Website Structure – Story-driven homepage, product showcase, brand values, and mission statement.
  3. UI/UX – Elegant, premium look to resonate with luxury travelers and gift buyers.
  4. Platform Choice – WordPress for scalability, design flexibility, and future e-commerce integration.
  5. Engagement Tools – Contact forms and CTA placements to drive inquiries and conversions.

Solution Delivered :

We designed and developed a modern WordPress website that:

  • Showcases Uniqaura’s story, mission, and unique product collections.
  • Features a visually engaging catalog for gems, accessories, rugs, and souvenirs.
  • Provides a mobile-first, responsive design for global users.
  • Integrates easy content management, allowing staff to update collections.
  • Is future-ready for e-commerce expansion with WooCommerce compatibility.

Outcome & Results :

  • Stronger brand presence with a digital identity reflecting Uniqaura’s heritage.
  • Increased visibility & reach beyond airport terminals, connecting with global audiences.
  • Improved customer engagement through product showcases and storytelling.
  • A scalable platform to support full e-commerce in the future.

Tech Stack

Let's Get In Touch With Us
info@tritechinnovation.com
Kandivali east ,Mumbai 400101

    © Tri Tech Innovation, All Rights Reserved
    Design & Developed By Tri Tech Innovation